Menya impinduka zabaye kuri X, icyo zungura n’impamvu zakozwe
X, yahoze yitwa Twitter, yahinduye bikomeye uburyo yishyuramo abakora ibikubiye ku rubuga. Gahunda yo kugabana amafaranga n’abakoresha igiye kuvaho, isimbuzwe gahunda nshya izajya ishyira imbere ubutumwa bw’umwimerere. Ni impinduka zishobora guhindura cyane uburyo abanyamakuru, abahanga mu gusesengura amakuru n’abandi bakora content bakoresha uru rubuga kugira ngo babone amafaranga.
Urubuga nkoranyambaga rwa X rwatangaje impinduka zikomeye mu buryo rwishyuramo abakoresha barwo. Gahunda yari isanzwe izwi nka Creator Revenue Sharing igiye kurangira, isimbuzwe gahunda nshya yiswe Original Content Rewards Program, igamije guhemba cyane abakora ubutumwa bw’umwimerere kandi bufite agaciro.
X yatangaje ko guhera ku itariki ya 07/08/2026 itakiri kwakira abantu bashya muri gahunda ya Creator Revenue Sharing. Abari basanzwe bayirimo bazakomeza kuyibyazamo amafaranga kugeza ku itariki ya 07/09/2026, nyuma yaho gahunda igahagarikwa burundu.
Guhera ku itariki ya 08/09/2026, X izatangira guha abakoresha bari basanzwe muri gahunda ya Revenue Sharing uburyo bwo gusaba kwinjira muri Original Content Rewards Program. Kwinjira muri iyi gahunda nshya ntibizikora; umukoresha azabanza kuzuza ibisabwa kandi akemererwe na X.
X yashyizeho ibisabwa bigamije gutandukanya abakora content nyayo n’abibanda ku gusubiramo ibyo abandi bakoze.
Umukoresha ushaka kwinjira muri gahunda nshya agomba kuba afite X Premium, Premium+ cyangwa Premium Business, akagira nibura abamukurikira 500 bemejwe, ndetse akagira nibura 500.000 Home Timeline impressions zaturutse ku bakoresha bemejwe mu minsi 90 ishize. Izo impressions zibarwa ku butumwa bugaragara muri Home Timeline, kandi ibisubizo by’ibiganiro (replies) ntibibarwa muri uwo mubare.
Ibi bivuze ko kugira abantu benshi bakurikira konti gusa bidahagije. Umukoresha agomba kuba afite abantu bareba ubutumwa bwe ku rugero rugaragaza ko afite audience nyayo kandi ikorana na content ye.
Ikintu gikomeye kurusha ibindi muri gahunda nshya ni umwimerere w’ibikubiye mu butumwa.
X ivuga ko Original Content Rewards izajya ishyira imbere ibintu nk’inkuru z’umwimerere, isesengura, amafoto yakozwe n’umukoresha, amashusho y’umwimerere, ibishushanyo ndetse n’ibitekerezo bifite umusanzu wihariye mu biganiro biri ku rubuga.
Ku rundi ruhande, uburyo bwo kongera gutangaza gusa ibyo abandi bakoze ntibuzongera kugira agaciro nk’uko byahoze. Ibi birimo gusubiramo ubutumwa bw’abandi, kongera gushyira amashusho y’abandi ku rubuga cyangwa gusangiza content nta musanzu mushya ufatika wayongereweho.
Muri make, ubutumwa X ishaka guhemba ni ubufite igitekerezo, amakuru, isesengura cyangwa igihangano cy’umuntu ubwe, aho kuba content isubirwamo.
Imwe mu mpamvu nyamukuru X yatanze ni uko gahunda yari isanzweho yari ifite ibyuho byatumaga bamwe mu bakoresha bibanda cyane ku gushaka amafaranga kurusha gukora content y’umwimerere.
Allegra Jacchia, uhagarariye X mu bijyanye n’iki gikorwa, yavuze ko uburyo bwari busanzweho bwashoboraga gutuma abakoresha bashaka uburyo bwo kongera amafaranga babona, aho kwibanda ku gutanga umusanzu wihariye ku rubuga.
Ibi byatumaga habaho konti nyinshi zishingira kuri clickbait, gusubiramo ubutumwa bw’abandi no gukoresha uburyo bwo gukusanya impressions nyinshi nta content nshya ihari.
X rero irashaka guhindura uwo murongo: aho guhemba umuntu kubera ko ubutumwa bwe bwabonye abantu benshi gusa, hakongerwa agaciro ku muntu wakoze content ubwayo kandi ikagira umusanzu ufatika.
Izi mpinduka zishobora kugira akamaro gakomeye ku banyamakuru n’ibitangazamakuru bikoresha X mu gutangaza amakuru.
Umunyamakuru ufite amakuru y’umwimerere, ukora reportage, agatanga isesengura cyangwa agakora amashusho n’amafoto bye bwite, ashobora kugira amahirwe menshi yo kungukira kuri gahunda nshya kurusha umuntu umenyereye gusubiramo ubutumwa bw’abandi.
Ibi bishobora kandi gutuma abanyamakuru barushaho kwita ku gushaka amakuru mashya, kugenzura amakuru, gukora inkuru zisesenguye no gutanga ibitekerezo byubakiye ku makuru bafite.
Ku bitangazamakuru bikoresha X mu kugeza amakuru ku bantu benshi, impinduka ishobora kuba ubutumwa bukomeye: content y’umwimerere ni yo igiye kurushaho kugira agaciro.
X isa n’ishaka kuva ku muco wo “gukusanya impressions uko byagenda kose”, ikerekeza ku buryo bwo guhemba agaciro k’umutungo w’ubumenyi n’ibihangano by’umukoresha.
Ibi bishobora gufasha kugabanya umubare w’inkuru zisubirwamo, amashusho asubirwamo n’ubutumwa bukorwa hagamijwe gusa gukurura abantu ngo bakande cyangwa barebe content.
Niba iyi gahunda nshya ikora nk’uko X ibiteganya, abakoresha bashobora kubona content irushijeho kuba nshya, ifite ibisobanuro n’umusanzu w’umwihariko.
Ku muntu ushaka gukomeza kubona amafaranga kuri X, impinduka nshya itanga isomo risobanutse: ntukishingikirize ku gusubiramo ibyo abandi bakoze.
Ahubwo ni ngombwa:
- Gukora inkuru n’ibitekerezo byawe bwite.
- Gutanga amakuru y’umwimerere.
- Gukora amafoto n’amashusho byawe bwite.
- Gutanga isesengura rifite umusanzu mushya.
- Kwirinda clickbait idafite amakuru afatika.
- Kubaka audience nyayo ikurikirana content yawe.
- Kwirinda gufata content y’abandi ngo uyishyire ku rubuga nta musanzu mushya uyongereyeho.
Ibi ni ingenzi cyane cyane ku banyamakuru n’abakora content bashaka gukoresha imbuga nkoranyambaga nk’isoko y’amafaranga, kuko ubwinshi bw’abagukurikira bwonyine butakiri bwo kwishingikirizwaho.
Hari ikindi kintu gikwiye kwitabwaho: kuba umuntu yujuje ibisabwa ntibivuze ko ahita yemererwa.
X ivuga ko abakoresha bazajya bareba niba bujuje ibisabwa binyuze muri Creator Studio → Original Content Rewards, aho bashobora kugenzura niba konti yabo yujuje ibisabwa.
Bityo, kuva ku itariki ya 08/09/2026, abakoresha bashaka gukomeza monetization bagomba kwitegura gusaba kwinjira muri gahunda nshya no kubahiriza amabwiriza yayo.
Impinduka X yatangaje ni imwe mu mpinduka zikomeye mu buryo uru rubuga rushaka guhemba abakora content.
Gahunda ya Creator Revenue Sharing izarangira tariki ya 07/09/2026, nyuma yaho gahunda ya Original Content Rewards ikazatangira gufungurirwa abasaba tariki ya 08/09/2026.
Ubutumwa X itanga burasobanutse: uwifuza kungukira ku byo akora kuri X agomba kongera kwita ku mwimerere, ireme n’agaciro k’ibyo atangaza.
Ku banyamakuru, abasesenguzi n’abandi bakora content, ibi bishobora kuba amahirwe mashya yo guhembwa kubera akazi kabo bwite. Ariko ku bakoresha bashingira cyane ku gusubiramo content y’abandi, impinduka zishobora gutuma amafaranga babonaga kuri X agabanuka cyangwa akabura burundu.
Mu yandi magambo, X irashaka guhindura amategeko: kuva ku guhemba cyane uwabona abantu benshi ku butumwa bwe, ikerekeza ku guhemba cyane uwazana ikintu gishya kandi gifite agaciro kuri uru rubuga.
